5 Principles That Helped Me Build a Sustainable Freelance Design Career
by Erika Lauro
After nearly a decade in full-time roles, I made the leap to freelancing four years ago. I was craving more flexibility, variety, and space to grow on my terms. Since then, I’ve had the opportunity to work with a diverse range of companies, including global brands such as IKEA and Babbel, as well as fast-moving startups and smaller, high-impact teams.
Every week, I receive messages from designers asking how I made the transition and how I’ve maintained it. The truth is, there’s no single roadmap. But over time, I’ve come to rely on a few core practices that have helped me consistently find work, build trust with clients, and stay aligned with the kind of designer (and human) I want to be.
Here are five principles that have helped me build a freelance path that’s fulfilling, sustainable, and at its best both fun and deeply satisfying.
1. Ask Thoughtful Questions Early
The way you show up in early conversations sets the tone for the relationship. Your ability to listen, guide, and ask the right questions builds trust and signals your value. You’re not just telling clients you can execute, but showing you’re a true partner.
→ Explore the Client Questions Template I use with every client onboarding.
2. Stay Curious About Each Opportunity
Not every project looks like a perfect fit at first glance. But sometimes, the most interesting collaborations start where you least expect. I’ve learned to give each one at least a chance. Curiosity can lead to some great opportunities.
3. Say No When It’s Not Aligned
It’s tempting to say yes to everything, especially early on. Being clear about your expertise and passing on work that doesn’t fit can feel scary, but it has always served me well. Clients appreciate that professional integrity and often come back when the right project comes along.
4. Invest in Your Community
The people you support, especially those you’ve mentored, often become your strongest advocates. Some of the most fun and rewarding projects I’ve worked on come through the people I once helped develop.
5. Build a Referral Circle
Having a network of trusted freelancers to refer projects to has been key. It keeps opportunities circulating and makes sure clients are supported even when I’m personally not the right fit.
Final Thought
There’s no “hack” for freelancing, but when it’s built on curiosity, trust, and community, it becomes something deeply rewarding.
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